Guides on PR software, workflows, measurement, and how earned media shows up in AI answers.
Earned coverage is one of the strongest inputs to whether ChatGPT, Perplexity, and Google's AI answers mention your brand. Here's why — and how to earn it.
Agencies default to scaling by hiring, which caps margin and lets quality drift. The alternative is operational leverage: standardize the repeatable work, automate execution, and keep senior people on strategy and relationships.
Personalization earns replies, but hand-writing every pitch across clients doesn't scale — and a merged-in first name reads as a blast. Here's how to get real relevance at volume: segment, build reusable angles, anchor to real details, and let AI draft while a human decides.
An AI PR agent is software that executes PR work — pitching, following up, tracking, and reporting — rather than only storing contacts or measuring. Here's how it differs from a CRM, a monitoring tool, an AI assistant, and an AI PR agency.
A PR report should lead with results, not activity. Here's a copy-paste template with the seven sections to include — executive summary, coverage highlights, quality, share of voice, and business outcomes — plus how to fill each one.
A PR opportunity is any live chance to earn coverage — a reporter's request, an editorial theme, an awards deadline, a warm reply. Here's how to capture them all in one place, prioritize by fit, and make sure none goes cold.
GEO (Generative Engine Optimization) is the practice of getting your brand cited by AI answers like ChatGPT and Perplexity. For PR teams it isn't a new discipline to bolt on — earned coverage is already one of the strongest GEO inputs. Here's what it means and what to do.
Anyone can count placements. Proving a campaign worked means measuring against the goal you set, separating outputs from outcomes, and tying coverage to business results — without falling back on AVE.
A ready-to-use PR pitch template — subject line, personalized opener, hook, and ask — plus a 3-touch follow-up sequence with timing. Copy it, fill the brackets, send.
The best media list isn't the biggest — it's the most targeted and best-maintained. Here's how to build one by beat and relevance, record the fields that make a pitch land, and keep it current as journalists move on.
The PR industry keeps refining how it measures work while a large share of that work never gets executed. Follow-ups, cadence, approvals, and opportunity tracking quietly slip. Better measurement can't fix outreach that never went out.
A practical guide to using AI across the PR workflow — drafting, research, monitoring, and reporting — plus the one rule that keeps it from flattening your voice.