Guides on PR software, workflows, measurement, and how earned media shows up in AI answers.
An AI PR agent is software that executes PR work — pitching, following up, tracking, and reporting — rather than only storing contacts or measuring. Here's how it differs from a CRM, a monitoring tool, an AI assistant, and an AI PR agency.
A media database finds the right journalists; a PR CRM manages the relationship and outreach that follow. Here's when you need each — and when you need both.
Five categories of AI tools now matter for PR agencies: assistants, AI monitoring, AI visibility trackers, platform AI, and AI PR agents. Here is what each is for.
Prowly, Muck Rack, Cision, Prezly, Propel, Meltwater, and the new AI PR agent category — compared by price, database, and agency workflow fit for 2026.