Guides on PR software, workflows, measurement, and how earned media shows up in AI answers.
A PR report should lead with results, not activity. Here's a copy-paste template with the seven sections to include — executive summary, coverage highlights, quality, share of voice, and business outcomes — plus how to fill each one.
Anyone can count placements. Proving a campaign worked means measuring against the goal you set, separating outputs from outcomes, and tying coverage to business results — without falling back on AVE.
Most teams can report placements and impressions. Clients want to know what changed — awareness, demand, credibility, and business impact. Here's how to measure it.
Catch placements the moment they publish, capture live links, and feed coverage straight into reporting instead of letting it pile up as manual work.