Guides on PR software, workflows, measurement, and how earned media shows up in AI answers.
Most teams can report placements and impressions. Clients want to know what changed — awareness, demand, credibility, and business impact. Here's how to measure it.
Catch placements the moment they publish, capture live links, and feed coverage straight into reporting instead of letting it pile up as manual work.
Keep client feedback, internal edits, and sign-offs tied to the opportunity — one source of truth instead of a dozen scattered email threads.
A media database finds the right journalists; a PR CRM manages the relationship and outreach that follow. Here's when you need each — and when you need both.
The PR workflow from opportunity to coverage — and why the coordination between stages, not any single stage, is what slows agencies down.
The five steps of PR outreach — building a targeted media list, researching journalists, personalizing pitches, following up, and tracking results.
Five categories of AI tools now matter for PR agencies: assistants, AI monitoring, AI visibility trackers, platform AI, and AI PR agents. Here is what each is for.
Prowly, Muck Rack, Cision, Prezly, Propel, Meltwater, and the new AI PR agent category — compared by price, database, and agency workflow fit for 2026.