Guides on PR software, workflows, measurement, and how earned media shows up in AI answers.
Earned coverage is one of the strongest inputs to whether ChatGPT, Perplexity, and Google's AI answers mention your brand. Here's why — and how to earn it.
GEO (Generative Engine Optimization) is the practice of getting your brand cited by AI answers like ChatGPT and Perplexity. For PR teams it isn't a new discipline to bolt on — earned coverage is already one of the strongest GEO inputs. Here's what it means and what to do.
A practical guide to using AI across the PR workflow — drafting, research, monitoring, and reporting — plus the one rule that keeps it from flattening your voice.